Between the 15th of April and the 15th of September 2016, we collected and collated data from 2,824 respondents and from 8,200 customer orders, to produce a report with wide-ranging and far-reaching implications for the UK lighting market as a whole.
We gathered the data in three main ways. The first took the form of an online survey, in which customers posted responses to questions we asked them on our website.
Secondly, people calling us on the phone were invited to indicate their light-buying preferences at the end of the conversation.
Lastly, customers who came into our showroom were asked to indicate their preferences and provide information about their buying habits.